Two years ago, I leaped onto the AHA team as a novice producer. I just about missed my footing but softly landed on storytelling. In my toolkit, one might find a keyboard, a camera, scribbles on loose paper, and a cluttered notes app. As Director of Production working for real clients, I noticed that the standard of one producer per account wasn’t working. I created Promoeba, an in-house production studio for Allen Hall Advertising. I hired five new producers to expand the team and give us the space to use our unique skillsets, and maybe give me some time to write on my accounts. Below is my work for Promoeba and some of the clients.